Date: 22 September - 22 October 2011
Location: Picture This Studio, Bristol, UK



  • 1Avalon installed at Picture This, 2011
  • 2Avalon installed at Picture This, 2011
  • 3Avalon installed at Picture This, 2011

Avalon installed at Picture This, 2011


Picture This presents the premiere of 'Avalon' by American artist Maryam Jafri.


*Special late night opening until 7pm Friday 21 October*

Avalon combines documentary footage from an Asian factory in an undisclosed location secretly manufacturing fetish products with staged scenes shot on a purpose built film set at Picture This, speculating on the end users of the products. The staged scenes present an actor playing a client of a dungeon, undergoing a role-play session purporting to provide intense psychological experiences.

Avalon takes the story of the clandestine factory as the point of departure for a complex meditation on the links between affect, labour and commodity under contemporary global conditions. Juxtaposing the world of the stage with the world of the factory, and performativity with production, the film probes the different but interlocking forms that work takes today, from the production of goods to the production of subjectivity.


Avalon (2011) has been commissioned by Picture This with support from The Danish Arts Council.

Exhibition preview:

Thursday 22 September 6-9 pm

Opening times:

Thursday - Saturday

Special late night opening
12-7pm Friday 21 October

Visit Picture This

Corner of Mardyke Ferry Road and Sydney Row
Spike Island

0117 925 7010

Suggest Donation £2

Related Items:

Maryam Jafri

Maryam Jafri is an artist working in video, performance and photo/text.

Maryam Jafri Artists Talk
23 September, 1.30pm

Join us for a lunchtime conversation in the Studio and hear Maryam Jafri discuss her most recent work, 'Avalon', with Helen Cammock, artist and

Maryam Jafri interview in Mousse

Maryam Jafri is interviewed by Luigi Fassi in the current issue of Mousse magazine in which she discusses her recent Picture This commission Avalon.

Maryam Jafri's Avalon in Taipei Biennial

Avalon, commissioned and produced by Picture This, is currently on view as part of Taipei Biennial 2012