Rachel Reupke's 10 Seconds or Greater at the ICA
20th June 2011
The Artists Film Club at ICA London presents the London premiere of Rachel Reupke’s recent work produced by Picture This, 10 Seconds or Greater.
Rachel Reupke will accompany the screening of 10 Seconds or Greater at the ICA. 10 Seconds or Greater maps the logical progression of a director through a check list of popular scenarios designed to illustrate such commercially lucrative concepts as 'communication', 'relaxation' and 'healthy life-style'.
Produced as part of the Bristol Mean Time Residency, co-commissioned by Picture This and Film London Artists' Moving Image Network (FLAMIN).
Wednesday 06/07/2011 6:30 pm
ICA Lower Gallery
The new film by our 2009 Bristol Mean Time resident artist, Rachel Reupke, examines how popular marketing defines social positioning and taste.
Bristol Mean Time was an opportunity for a London based artist to spend three months in Bristol developing a new film and video work.