The new film by our 2009 Bristol Mean Time resident artist, Rachel Reupke, examines how popular marketing defines social positioning and taste.
Through the recreation of scenarios from commercial stock footage libraries, the work presents contemporary life as a reduction of stylized social rituals, with age and gender as a variable. Reupke challenges the idea of marketing images being communicative on a universal level, suggesting instead a disorientating non-specificity in which the individual fails to recognize their own avatar.
Recent exhibitions include The Politics in the Room, an online moving image project created by the LUX Associate Artists; Swing Gang, Moot, Nottingham; Cinema Sim, Instituto Itaú Cultural, Sao Paulo and Come and Go: Fiction and Reality, Calouste Gulbenkian Foundation, Lisbon. Her videos are distributed by LUX and are in the collection of Centre Georges Pompidou.
Bristol Mean Time was an opportunity for a London based artist to spend three months in Bristol developing a new film and video work.
Commissioned specially for the first exhibition of 10 Seconds or Greater, this essay examines the communication values within stock footage and the
Rachel Reupke in conversation with writer Marina Vishmidt, followed by a screening of works that have influenced the making of 10 Seconds or
11 February 6.30pm - 8.30pm
Picture This Studio, Bristol, UK
Ian White reviews Rachel Reupke's 10 Seconds or Greater in his latest blog on the LUX website.
The Artists Film Club at ICA London presents the London premiere of Rachel Reupke’s recent work produced by Picture This, 10 Seconds or