10 Seconds or Greater
by Rachel Reupke
Formally based on the production of royalty-free stock footage, 10 Seconds or Greater maps the logical progression of a director through a check list of popular scenarios designed to illustrate such commercially lucrative concepts as ‘communication’, ‘relaxation’ and ‘healthy life-style’.
Four young actors, two women and two men, good-looking, slim and sensibly dressed, perform a series of domestic rituals in their ready furnished new build apartment. From shot to shot, drinking red wine, preparing food, using wireless technology and working out, progressive variations in role and nuance of social convention are played out while superficially mirroring contemporary trends and popular symbols of personal and professional success.
Compiled as an ‘assembly edit' of shots, long fluid camera movements remain whole, leaving visible all available material. The result is a film whose attention wanders between action and art direction, laying equal emphasis on props, performance, emotional and technical content.
With an original R&B score by Simon and Matt Ward.
10 Seconds or Greater was commissioned by Picture This and Film London Artists' Moving Image Network (FLAMIN) as part of the Bristol Mean Time Residency.
|Medium||Single screen video projection|
|Screening format||HD MPEG2 Blu-Ray|
10 Seconds or Greater is a Picture This production and co-commission between FLAMIN and Picture This
Eastside Projects, Birmingham
Economy Projects, Frankfurt
Bristol Mean Time was an opportunity for a London based artist to spend three months in Bristol developing a new film and video work.
The new film by our 2009 Bristol Mean Time resident artist, Rachel Reupke, examines how popular marketing defines social positioning and taste.
Rachel Reupke in conversation with writer Marina Vishmidt, followed by a screening of works that have influenced the making of 10 Seconds or
23 January – 6 March 2010
Preview 22 January 6-9pm
Commissioned specially for the first exhibition of 10 Seconds or Greater, this essay examines the communication values within stock footage and the
11 February 6.30pm - 8.30pm
Picture This Studio, Bristol, UK
Ian White reviews Rachel Reupke's 10 Seconds or Greater in his latest blog on the LUX website.
This short introductory course offers an exploration of the key ideas and approaches that have emerged in over a century of film and video art.
The Artists Film Club at ICA London presents the London premiere of Rachel Reupke’s recent work produced by Picture This, 10 Seconds or